Consumer behaviour

Chandra, Buddhadeb

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Consumer behaviour Consumer Behaviour Semester-III / Buddhadeb Chandra . — Kolkata : Tee Dee Publications, 2024.

240 p.

B. Com., Third Semester according to Curriculum and Credit Framework (CCF) 2022 under National Education Policy (NEP) 2020 Four Year Undergraduate Program

9789383819607 : Rs. 300.00

Subjects--Topical Terms:
Consumer behavior
Marketing—Psychological aspects
Decision making—Consumer
Consumer preferences
Advertising—Consumer aspects