Advertising and brand management (Record no. 40645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-KoSCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211211112215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211211b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789386185976 |
| Printed Price | 300 |
| 100 ## - FIRST AUTHOR (IF A PERSON) | |
| Name of author | Sengupta, Tridib |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and brand management |
| Statement of responsibility | Tridib Sengupta, Jayjit Chakraborty and Chiranjib Mitra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Kolkata |
| Name of publisher, distributor, etc. | Lawpoint publications |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| No. of pages | various pagenation |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject heading | Advertisement |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Chakraborty, Jayjit |
| 700 ## - ADDITIONAL AUTHOR (INDIVIDUAL) | |
| Author name | Mitra, Chiranjib |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan (e.g. reference copy) | Home library | Current library | Date acquired | Total Checkouts | Accession No | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84140 | 11/12/2021 | 11/12/2021 | Books | ||||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84141 | 11/12/2021 | 11/12/2021 | Books | C1 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84142 | 11/12/2021 | 11/12/2021 | Books | C2 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84143 | 11/12/2021 | 11/12/2021 | Books | C3 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84144 | 11/12/2021 | 11/12/2021 | Books | C4 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84145 | 11/12/2021 | 11/12/2021 | Books | C5 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84146 | 11/12/2021 | 11/12/2021 | Books | C6 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84147 | 11/12/2021 | 11/12/2021 | Books | C7 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84148 | 11/12/2021 | 11/12/2021 | Books | C8 | |||||
| Dewey Decimal Classification | General Library (Scottish Church College) | SCC Departmental Library - BBA | 11/12/2021 | 84149 | 11/12/2021 | 11/12/2021 | Books | C9 |
Koha