Saha Roy, Sudipta
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An insight into consumer behaviour / Sudipta Saha Roy . — Kolkata : The Elegant Publications, c2024.
232 p.
Under CCF 9788196523398 : Rs. 220.0 Subjects--Topical Terms: Consumer behaviorConsumers—PsychologyConsumer preferencesMarketing—Psychological aspectsDecision making—Consumer